6-Year-Old Is The Youngest CEO Of A Black-Owned Business To Have A Distribution Deal With Walmart

We spoke with Lily Adeleye and her mother, Courtney, about her latest accomplishment.


Black girls are making history at every turn. The latest record-setting prodigy is 6-year-old Lily Adeleye, who recently became the youngest Black CEO to have products

on the shelves at Walmart. Her brand, Lily Frilly, now has four new bow designs being sold at the retail giant. “I’m super excited,” Lily said to Essence Girls United. She continued by saying that her “absolute favorite” bow from the collection is the “Gold & Glitter” one.


The line of hair accessories is being sold at over 1,000 stores across the country.

This landmark deal is the second of its kind for Lily, as her popular line is also sold via Target’s website. WWD reports that Lily Frilly is set to bring in almost $2 million this year. She also sells backpacks, lunch boxes, clothes, slime, notebooks and other hair accessories, with her bows being the most popular item, making up 70% of sales.


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