Chloe x Halle Announced As First Musicians To Be Neutrogena Brand Ambassadors

March 15, 2021 - 99 views

2021 has started off with a bang for R&B sister duo Chloe x Halle—and this latest news surrounding the two involves one of the biggest beauty brands in the world! Neutrogena just announced that Chloe x Halle are the newest celebrity brand ambassadors, making them the first musicians to do so.

After getting separate Instagram accounts and shutting the Internet down with their takes on a variety of viral online challenges earlier this year, Chloe x Halle are leveling up once again and its courtesy of popular beauty brand Neutrogena. @WWD reports, Chloe Bailey, 22, and Halle Bailey, 20 have just been named as the brand’s latest ambassadors—and they are reportedly the first musicians ever to hold that title.

Kerry Sullivan, Vice President of Marketing at Neutrogena parent company Johnson & Johnson, had this to say about Chloe x Halle becoming the new faces of the brand:

“These are not celebrity faces or just pretty faces. Of course, they’re gorgeous, but in their own right, they really have a whole story to tell and they live a whole life. They believe in using a brand and their own platform to really reach the next generation of consumers, and do so authentically by uplifting the next generation of consumers. So we were very aligned with the Neutrogena brand values.”

She continued, adding:

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